Today, consumers are looking for fidelity and rewards as reasons to visit a business. In fact, they have always been. Why would otherwise have millions of dollars each year across the United States in advertising? Large companies have great budgets that allow them to continually put their names and product in front of consumers. Over time, it creates a sense of consumer loyalty to the company or product they see several times placed before them.
How are small businesses competing with that? Small businesses depend on the loyalty of their customers. They usually provide excellent service or specialized product and consumers recognize that. However, consumers also recognize that they are faithful to the business and expect the company to be faithful to them in return. If you have not started a loyalty program for your small businesses today is the day. Your competitors earn an additional market share and an increased clientele simply by offering a loyalty program. Consumers today want to feel rewarded and a loyalty program is an easy way to connect with your customers.
What is the good loyalty program for a company?
The first answer is easy … any loyalty program. The second more precise answer is a fidelity program that suits the consumer and the effectiveness of the company. In today’s world, this translates into a mobile solution. More than 150 million people in the United States have smartphones (and numbers are even more important when developing all mobile devices). This means that about 8 out of 10 customers who belong to your workplace wear a mobile device that they usually use every day.
Evidence supporting the need for small businesses to have a loyalty program, and more specifically a mobile program is overwhelming. The issue of small businesses must answer is, what is the right program? When you look at your mobile loyalty solution, make sure you are considering these important factors.
-Do it is easy to use for my clients?
-Is it’s easy to use for me as a business owner?
-Do he is profitable?
-Do it personalized to my company?
-Does it allow me to collect data on my loyal clients and finally market them?
If the answer to these questions is yes, you have an effective loyalty program that you are both as a business owner, and your customers will be able to take advantage of the benefits.